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Communications/GR/PR Director - резюме 190611

Anna Avramenko

Дата обновления: 03.03.2021

Город: Москва

Отрасль: Топ-менеджмент, руководители

Тип занятости: Не имеет значения

Образование: Высшее

Текст резюме:

Июль 2015 – работает сейчас

GR Director
Abbott Laboratories, Москва
Pharmacy, Optician, Pharmaceutical Products (Production), Pharmaceutical Products (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Promotion, Wholesale), Medical, Diagnostic Equipment, Tools (Assembly, Maintenance, Repair)

• Developed an agreed strategic and tactical engagement plan for government affairs in Russia/CIS
• Provided expert knowledge of the businesses to the Public Policy and Issues team
• Ensured central advocacy messaging into market-relevant organizations and bodies
• Worked with global Corporate Affairs group to ensure alignment of messaging and key initiatives, as well as to support the Senior Executive Team

Among the main achievements:
The complete elimination of GR / PR effects of the Abbott sanctions scandal in Russian Regions (February 2015)

FIAC 2015 – arrangement of the meeting - Miles D. White, President of Abbott Laboratories, and Dmitry Medvedev, Prime-Minister of Russian Federation

SPIEF 2016 – worked out and implemented a new Abbott (Russia) participation approach in the Forum Programme

Corporate reputation and GR risks mitigation. The problem was caused by lack of sterility in production. Partnership project together with Federal Antimonopoly Service and Ministry of Trade was worked out and successfully implemented. Federal NGO was engaged. The result - official support of the Company activities by Russian Authorities in mass media and NO fine

Building successful relationship with Governors. Modernization of the pharmaceutical plant in Russia was taken under the personal patronage of the Governor. The result - an unprecedented rapid construction permit

Июнь 2007 – апрель 2014

Head of Corporate Public Affairs, member of BoD
Holcim (Swiss Global Supplier of cement, concrete and aggregates)

• GR and efficient positioning of the Company within the state structures
• Defined, implemented and led Crisis Communications management
• Official speaker of the Company on all business, political and diplomatic levels
• Led financial planning and management control activities. Assessed P&L for each project acquired
• Delivered high quality, client-needs driven and cost effective Public Relations, Government Affairs, internal communications and Community Relations programs for Russia
• Launched non-financial CSR/SD reporting in the Company
• Launched Holcim brand in Russia in 2010; execution control of Brand Ambassador Strategy
• Supervision of planning, development, implementation and evaluation of proactive internal communications programs (incl. Corporate TV)
• Partnership with NGOs, Funds, Associations
• In charge of setting the main re-positioning strategy for Holcim in Russia focused on sustainable development, occupatioanal health and safety and local communitites support
• Main reference point responsible for Champion solutions implementation control for key brand issues in the regions where the Company operates

Among achievements:

Improved the operation results from 2006 to 2009 through CSR cost reductions, better management and improved planning for 1,088 MIO USD

Increased public and mass media attention to the Company by the plant Inauguration campaign in 2011 (The President of the RF Dmitry Medvedev and the President of Swiss Confederation Micheline Calmy-Rey participated in the ceremony)

Regional Holcim Awards 2014 Europe
The USD 2 million Holcim Awards is the most significant international competition for sustainable design and takes place every three years. The 4th cycle attracted more than 6,000 entries for projects to be built in 152 countries. The 4th cycle Awards ceremony took place in Moscow in 2014
Responsible for leading the national event organization and operational management. Set up the overall budget ensuring full compliance with objectives and coordinated the BUs involved. Supervised tender procedures for the assignment of works to external companies and managed the necessary contract negotiations with suppliers
Октябрь 2006 – май 2007
8 месяцев
PR/HR Director
ACE Life Insurance (Part of the ACE Group of Insurance & Reinsurance Companies)

• Represented ACE Life Insurance on different PR events, seminars and meetings.
• Promoted the Company’s interests by advertising and having contacts to the local community. Fulfilled all PR related tasks.
• Responsible for leading market analysis and setting marketing, communication and brand positioning strategies
• Provided effective, proactive and responsive HR management and consultancy to optimize the performance of staff so that business objectives were met and, wherever possible, exceeded
Январь 2004 – август 2006
2 года и 8 месяцев
PR Director
Futurum-BM Moscow Office Publishing house (books, 3 periodicals, the Club of International projects)

Executed multiple core functions, budget development and financial oversight, staff and leadership team development, database oversight, HR management. Led human resources strategy for implementation in accordance with Company objectives. Contributed to Club International project participants in arranging meetings and negotiation of mutual benefit. Developed public affairs programs, including government relations, public policy, public relations, philanthropy, education programs, and internal/external communications. Interacted with community and government organizations to influence public perceptions that advance the business interests of Futurum-BM. Arranged presentations and exhibitions abroad.
Achieved high quality amidst strong growth.

Октябрь 1999 – ноябрь 2003

PR&Marketing Director
Stella-I Agency (Russian private company for Executive Search & recruitment and corporate education. Consulting.)

Executed multiple core functions, budget development and financial oversight, all human resource functions including hiring, training, supervising, performance and compensation evaluation, staff and leadership team development, database oversight, production and distribution of internal and external newsletters, office and facilities management.
Authored the tender proposals, developed the operational business plan

Established and built a private Education Centre Stella with an emphasis on interagency program development, prospect management, organizational problem resolution, and development of internal/external communications.
Enhanced Stella’s image, identity and relations with communities, educational institutes, government structures, industry leaders.

Brought agency to profitability in 2000.

Февраль 1998 – октябрь 1999

Business Assistant
Russian Commercial Mission in Switzerland and Liechtenstein (Bern)

1. Event Management: organizing international conferences, team events, contacts with Swiss state authorities, arranging officials’ stays and protocol rules
2. Management of all communications.
3. Monitoring and reporting
Сентябрь 1992 – февраль 1998
5 лет и 6 месяцев
Deputy Head
Secondary School – Private Centre ALEMA Russian-British pupils’ education exchange

Developed and implemented new branch - Education Centre.
Developed infrastructure for Russian-British students’ education exchange.

Доктор наук
International Academy «Information, Communication, Control in Engineering, Nature, Society»
Факультет: Control in Social and Economical Systems
Специальность: Degree: Doctor of Science

Moscow Humanitarian Pedagogical Institute, Moscow
Факультет: Special advanced course
Специальность: Postgraduate Diploma in Coaching and Tutoring

Moscow Aviation Institute (National Research University), Moscow
Факультет: Engineer
Специальность: Dip. Engineer

Сертификаты, курсы

Advanced English course
Linguistic Centre «CROEX» (Ipswich, Suffolk, UK)

Psychology Course
Open Society Institute and Soros Foundation

Знания и навыки
Дополнительные сведения:

A dynamic degree-qualified top manager with domestic and international experience. A strong record of achievement combining skills in diverse areas of corporate public affairs (GR / PR) development, brand management, group/staff leadership, program development and project management, building partnerships and community relations. An expert in the field of Control in Social and Economical Systems. Proven staff team-builder, facilitator and coach. Served as highly successful spokesperson An assertive leader able to set effective business strategies, she has a recognized talent towards innovation & business process re-engineering.


 Company/Business reputation risk management
 Strategic Leadership
 Business Planning
 Financial Planning
 Strategic Brand Positioning
 GR/SD/CSR/ PR operations &
management control
 Contract Negotiation
 Business Process
 Building coalitions and strategic partnerships
 HR Management
 Design of state-wide conference, workshops and training programs

Speaker in conferences:

2013 - 6 International PR Forum –
Moscow, RF

2013 – Business TV
Interview on ocupational health and safety
How a plant upgrade took home housing prices, how Holcim turns dirty industrial cities into gardens, how European safety standards save the lives of employees!
https://www.youtube.com/watch? v=xicRqaSI92g

2013 - Business Ethics TV
Interview on CSR corporate issues
How to combine CSR with the main goal of the company - making money? How does Holcim hold a social project competition? Why does Holcim remove the top layer of soil around its plants?


 2013 6 International PR Forum
recognized the best speaker

 2010 Vedomosti & PwC
Holcim Russia CSR system is
recognized as “the best
practice” and awarded as “CSR
Leader in Russia”


2012 -2013
Member of the RSPP Committee on Corporate Social Responsibility and Demographic Policy

2015 – 2018
Expert of the Public Chamber of the Russian Federation


Ability to analyze and solve
complex issues, interpret business needs and develop integrated solutions thanks to a deep
strategic vision

Able to define and implement the business strategy

Sound communication skills gained during frequent contacts with customers and C-level partners

Diplomatic and determined, able to deal successfully with contract negotiations & external stakeholders at any level

Иностранные языки

Английский язык — cвободное владение

Контактные данные:

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