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UX-исследователь - резюме 189406

Дарья Проценко

Дата обновления: 21.08.2020

Город: Москва

Отрасль: Маркетинг, реклама, PR

Тип занятости: Постоянная

Опыт работы (лет): 2

Образование: Высшее

Текст резюме:

Как социолог, у меня меня есть огромное желание развиваться в сфере UX-исследований, также я обладаю необходимыми знаниями для работы в данной области.

MASTER'S DEGREE IN SOCIOLOGY
NATIONAL RESEARCH UNIVERSITY HIGHER SCHOOL OF ECONOMICS
September 2018 – July 2020
• Program 'Applied Methods of Social Analysis of Markets'
• Dissertation: Slow Fashion: Social Construction Of The Trend On Vintage Clothes
BACHELOR’S DEGREE IN SOCIOLOGY
ST. PETERSBURG STATE UNIVERCITY
September 2014 – July 2018
• Program 'Economic Sociology'
• Dissertation: Types of consumer behavior on the online market
• Participation in the International Scientific Conference X Anniversary St. Petersburg Sociological Readings "THE FOURTH INDUSTRIAL REVOLUTION: REALITIES AND MODERN CHALLENGES»
• Participation in the competition of student scientific works "Historical memory and Russian society" St. Petersburg
• Sociological Research for the strategic Department of the SKA hockey team

ASSISTANT OF THE QUANTITATIVE DEPARTMENT IPSOS
October 2018 – February 2019
• Participation in launch of field work.
• Analysis of received information.
• Preparation of analytical reports.
• Assistance at all stages of the research.
• Brand health monitoring.
• Tracking of market changes.
• Created surveys and administered questionnaires to subjects, framing questions to collect both quantitative and qualitative data.

ASSISTANT BRAND MANAGER
NEVALINE
April 2019 – till now
• Assessed budget plans and present costs to forecast trends and recommend changes.
• Participation in promotion of brands in the beauty market
• Brand health monitoring
• Work in 1C
• Preparation category performance KPIs (sale-in, sale-out ranking, market share and profit)
• Tracking of market changes
• Making orders to international suppliers
• Collaborating with international team
• Work with consultants (40 people)
• Managing of product portfolio considering lines and SKUs performance analysis
• Organization of events and client days
• Produced Sell in and Sell out reports outlining financial data to assist management with making strategic plans and operational decisions.
• Motivated team members to continuous improvement in promoting and selling target products.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.




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